THE PROBLEM:

Most companies that do outbound prospecting are quietly bleeding revenue.

They invest heavily in:
• Premium leads
• CRM tools
• Sales hires

Then lose it through:
• Sloppy execution
• Missed follow-ups
• Inflated activity
• Poor call quality

The pattern is always the same. The data looks fine. The results don’t. 

85% of companies treat outbound prospecting like marketing instead of sales. That’s why they get such disappointing results.

WHY JOE GRAVES?

I’ve reviewed tens of thousands of sales calls across 400+ commissioned and salaried reps.

I spent 11 years inside one of the toughest outbound sales engines in B2B — demandDrive Manufacturing Sales…

• Developed and facilitated comprehensive performance training for 100+ reps and 2,000 Zoom meetings; managed all instructional delivery and reporting during a rapid scale-up from 35 reps.
• Supported up to 170 manufacturing clients simultaneously
• Contributed to over $400M in client sales
• Rare ability to identify when systems are being “gamed” by reps, uncovering subtle inconsistencies across workflows, call data, and recordings that others miss.

I’ve seen it all…nothing gets past me.

I don’t guess.
I prove where revenue leaks exist and how to stop them.

WHAT I DO

Sales Team & Management Assessment

I evaluate each sales caller across 19 performance dimensions, including:
• Call quality
• Follow-up cadence
• Lead handling discipline
• CRM accuracy
– Plus the most important metric that most companies are not looking at.

These issues are often blind spots to managers — and they explain exactly why teams underperform.

You’ll know:
• Who is coachable
• Who has stalled
• Who is coasting
• Who is costing you money

IN-DEPTH, CLEAR REPORTING

You don’t get dashboards for the sake of dashboards.

You get:
• Clear, readable reports by rep and by team
• Patterns that explain missed targets
• Proof managers can act on immediately

No jargon.
Just clarity.

ACTIONABLE TRAINING & FIXES

Once the problems are visible, I provide targeted, practical fixes, including:
• Step-by-step playbooks
• Short training videos
• Real call examples
• Manager enforcement guidance

This isn’t generic training.
It’s remediation based on what’s actually broken.

WHO THIS IS FOR

This works best for companies that:
• Sell B2B via outbound or hybrid sales teams
• Have meaningful deal size and sales cycles
• Want truth, not validation

If your sales data says things are fine but your revenue says otherwise, we should talk.

→ Book your free, confidential 15-min Zoom call today