THE PROBLEM:

Most companies that do outbound prospecting are quietly bleeding revenue.

They invest heavily in:
• Premium leads
• CRM tools
• Sales hires

Then lose it through:
• Sloppy execution
• Missed follow-ups
• Inflated activity
• Poor call quality

Unfortunately most companies and managers are perfectly happy with low engagement rates with prospects…and they wonder why pipelines stall, revenue falls short, and the right people rarely get spoken with. They’ve been conditioned to think they can’t do any better than where they are right now. If you’re one of the few that doesn’t want to live in that world then let’s talk.

85% of companies treat outbound prospecting like marketing instead of sales. That’s why they get such disappointing results.

WHY JOE GRAVES?

I’ve trained 400+ commissioned and salaried sales reps and assessed tens of thousands of sales calls.

I spent 11 years inside one of the toughest outbound sales engines in B2B — demandDrive Manufacturing Sales…

• Developed and facilitated comprehensive performance training for 100+ reps and 2,000 Zoom meetings; managed all instructional delivery and reporting during a rapid scale-up from 35 reps.
• Supported up to 170 manufacturing clients simultaneously
• Contributed to over $400M in client sales
• Rare ability to identify when systems are being “gamed” by reps, uncovering subtle inconsistencies across workflows, call data, and recordings that others miss.

I’ve seen it all…nothing gets past me.

I don’t guess.
I prove where revenue leaks exist and how to stop them.

WHAT I DO

Sales Team & Management Assessment

I evaluate each sales caller across 19 performance dimensions, including:
• Call quality
• Follow-up cadence
• Lead handling discipline
• CRM accuracy
– Plus the most important metric that most companies are not looking at.

These issues are often blind spots to managers — and they explain exactly why teams underperform.

You’ll know:
• Who is coachable
• Who has stalled
• Who is coasting
• Who is costing you money

IN-DEPTH, CLEAR REPORTING

You don’t get dashboards for the sake of dashboards.

You get:
• Clear, readable reports by rep and by team
• Patterns that explain missed targets
• Proof managers can act on immediately

No jargon.
Just clarity.

ACTIONABLE TRAINING & FIXES

Once the problems are visible, I provide targeted, practical fixes, including:
• Step-by-step playbooks
• Short training videos
• Real call examples
• Manager enforcement guidance

This isn’t generic training.
It’s remediation based on what’s actually broken.

WHO THIS IS FOR

This works best for companies that:
• Sell B2B via outbound or hybrid sales teams
• Have meaningful deal size and sales cycles
• Want truth, not validation

If your sales data says things are fine but your revenue says otherwise, we should talk.

→ Book your free, confidential 15-min Zoom call today